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Sunday, February 02, 2003
Now here are two related items on the same subject. I've written about this before and recently it's been getting more attention from people.
First, an article concerning the general phenomenon of "unscripted" [*riiiiight*] advertising:
Getting Real: No script, no storyboard? Ads take a cue from reality TV
...real consumers singing Apple's praises for "Switchers"...
Wow! So they're real people, unlike those *ahem* FAKE ACTORS! Uh-huh. If people are paid to sell something, they are acting, whether they actually use the product or not.
Next up, a slice from a weekly email newsletter I get. Last week was their annual Top 10 issue, consisting of "best/worst of" lists submitted by readers. And the pertinent example:
THE ANNOYING
By Steve Ashby
...
8. ANY COMMERCIAL ON A WHITE BACKGROUND.
From the rest of those stupid Apple ads, to Val Kilmer scared of digital cameras, to beautiful people ruining Motown classics while pawning off Gap clothes, to overweight movie geeks misquoting their favorite JAWS quote on AMC (it's "you're gonna need a bigger boat," not "we're gonna need a bigger boat"), this trend of people on white backgrounds, usually to some sort of "quaint, almost backwoods" music needs to really stop.
...
Haha! Couldn't have said it better myself- and I tried!
Anyway, I s'pose I should give the most excellent Shank a plug.
SUBSCRIBE:
To subscribe to The MobTown Shank, e-mail MobTownShank@atomicbooks.com and say "I want a piece of The Shank." To stop it, e-mail and say "get me off The Shank."
And that's that.
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