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Tuesday, October 22, 2002
I've noticed a cliche in advertising that's come up in the past year, and by now everyone's seen it. And one would think everyone is extremely tired of it now.
What I'm talking about is the ads with people, usually "normal" people (or sometimes celebrities ironically posing as such), who address the camera directly while standing against a white background. Who came up with this?! It's just about driving me nuts! A hex on any advertisement agency that creates anymore commercials like this. Just off the top of my head, here's a few of the offenders:
That documentary of people talking about their favorite flicks at this past Oscar Award show. (Not an ad, but perhaps an inspiration to the following.)
Most notably, those infernal Apple "real people" ones with the folks extolling the virtues of switching from Wintel machines to Macs. Glorp.
The TechTV guys have playfully parodied the Apple ads for a series of funny spots. Ha!
Finally, I've heard, but haven't actually seen, that Bob Ehrlich, Republican Maryland gubernatorial candidate, has aired an ad with -you guessed it- people talking on a plain white background "discussing his or her support for Ehrlich in terms designed to appeal to traditionally Democratic voters." Check 'em out here, if you can stand one more of these shoddy rip-offs.
So that's all I got; I'm sure there's more out there. Until next time...
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